Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan. Use this Marketing Strategy Framework to define the activities required to successfully create, plan and execute a marketing strategy plan.
Defining your marketing strategy has multiple stages. We’ve grouped some of the most useful marketing strategy tools for each focus area for easy reference. 1. Define Company Mission and Objectives a. Business Model Canvas 2. Analyze Current Position a. SWOT Analysis b. Porter’s 5 Forces Analysis d. Perceptual Map / Positioning Maps e. BCG Matrix
A marketing strategy gives fastgrowing companies a document that lets them, structure and plan their marketing. As important, it establishes priorities and internal alignment.