Content Strategy for the Web 10 Things You Ne

Halvorson, coauthor of Content Strategy for the Web and one of the web’s first content strategists, developed a framework that not only focuses on the actual content, but also the people that create the content.

To make your content accessible, consider how assistive technologies work and how some writing practices may impact people’s ability to read or understand text. Remember to also refer to the Web Content Accessibility Guidelines (WCAG) 2.0. Make genderinclusive writing your standard practice. Avoid references to gender whenever possible.

Start your content with the most important information, and be direct. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. As they move down the page, they scan less and less to the right. Organize your content using an inverted pyramid structure to: