Brands and branding are two distinct concepts. A brand is the perception that people have of a company, product, or service. It is the who of a business and how others perceive it . On the other hand, branding is the set of actions that a company takes to build its brand. It is the how of a business . Branding involves creating a unique name, symbol, or design that identifies and differentiates a product or service from others in the market .
In summary, a brand is what people think of when they hear the name of a company, while branding is the process of creating that perception . Branding is an essential part of marketing and helps businesses to create an identity that resonates with their target audience .