This SWOT analysis example (Strengths, Weaknesses, Opportunities, Threats) shows how a dog grooming business can use SWOT to create a marketing plan. This SWOT analysis example (Strengths, Weaknesses, Opportunities, Threats) shows how a dog grooming business can use SWOT to create a marketing plan.
SWOT analysis is just one of the tools in a project manager’s toolbox, along with things such as project management software and SMART criteria, and it can be very helpful during strategic planning and decision making. SWOT can be used to analyze teams, projects, businesses, organizations, or even individual products.
In some circumstances, you might want to conduct a personal SWOT analysis to help evaluate your personal growth. If, for example, you were looking to move up the career ladder in your existing profession, or to change careers completely. If creating a personal SWOT analysis, you should slightly reposition your thinking regarding “threats”.