ASOS, a popular online fashion retailer, has been recognized for its innovative digital strategies and commitment to ethical trading and sustainability. To better understand ASOS as a brand, you can refer to branding diagrams that illustrate its identity and positioning as a global online hub. Household, a design agency, has worked with ASOS to create a new brand identity and customer experience strategy.
ASOS’s sourcing strategy focuses on ethical trading, sustainable sourcing, and animal welfare. The company aims to use sustainable sources for 34% of all fibers used in ASOS brands and has plans to ban certain materials like cashmere, mohair, silk, feathers, bone, horn, shell, and teeth.
ASOS’s marketing strategies have also contributed to its popularity. The company emphasizes brand awareness through fast fashion offerings, high-quality content in the ASOS Brand Magazine, and influencer marketing initiatives?. By prioritizing corporate responsibility and providing links and codes for purchasing products, ASOS creates a positive image and encourages customer action?.
Please note that the information provided is based on available sources and may not reflect the most recent developments. For more detailed information about ASOS’s branding and innovation strategies, you can refer to the sources mentioned above ??.