How To Build A Great Marketing Data Strategy

How to Create a Digital Marketing Strategy. Build your buyer personas. Identify your goals and the digital marketing tools you’ll need. Evaluate your existing digital channels and assets. Audit and plan your owned media campaigns. Audit and plan your earned media campaigns. Audit and plan your paid media campaigns.

A Marketing Data Strategy is a strategy for acquiring, managing, enriching and using data for marketing. The four boldface words are the key here.

When I work with a company to develop its data strategy, we look at the following seven areas: A good data strategy shouldn’t be created in isolation; it must be driven by your overall business strategy. Therefore, the first step in any data strategy is to consider your organization’s strategic priorities and key business questions.