Global strategy – definition and meaning. A global strategy is one that a company takes when it wants to compete and expand in the global market. In other words, a strategy businesses pursue when they wish to expand internationally. A global strategy refers to the plans an organization has developed to target growth beyond its borders.
Definition and meaning Global strategy as defined in international marketing as a type of strategy guide to globalization. As opposed to a multidomestic strategy a global strategy may be appropriate in industries where firms are faced with strong pressures for cost reduction, but with weak pressures for local responsiveness.
It is the full process of planning, creating, positioning, and promoting your products in a global market. Big businesses usually have offices abroad for countries they market to. Currently, with the proliferation of the internet, even small businesses can reach consumers anywhere in the world.