Creating a Bulletproof GoToMarket Framework

Here are 6 steps that will help you create a bulletproof business plan and gotomarket strategy to accelerate your growth. Creating a business plan isn’t something that can (or should) be done alone. Make it a group activity so everyone on the team is involved and has a voice in the process.

2. Define your market strategy 3. Lock in your pricing strategy 4. Create your external marketing plan 5. Specify your sales strategy and supporting materials 6. Sync up with support 7. Know where this product fits in your overall roadmap 8. Decide on success metrics 9. Clarify your ongoing budget and resource needs What is a go to market strategy?

Creating a business plan isn’t something that can (or should) be done alone. Make it a group activity so everyone on the team is involved and has a voice in the process. Your plan will be more robust and actionable with multiple perspectives and buy in from stakeholders. Your business plan begins with your vision statement.