Content Strategy For Pros Use a Pyramid

Learn More →. The term “strategy pyramid” refers both to a methodological approach to running a marketing organization and to a particular document that captures and reflects that approach.

Often, marketing plans are designed to account for activities for a full year and may subdivide activities quarterly. Within the general marketing plan document, the contents are then guided by each of the layers of the strategy pyramid. The top layer, for which the pyramid is named, is the strategy layer.

You need to have highly detailed information in your overall document for the best pyramid strategy implementation. Include details about human resources required for each program, budget requirements, preliminary timelines and key calendar milestone dates.