Qualitative Data Analysis Methods Illustrated

Qualitative Data Analysis Methods Illustrated: Qualitative data analysis methods involve interpreting non-numeric data, such as text, audio, or video, to identify patterns, themes, and insights. Techniques such as thematic analysis, content analysis, and grounded theory are commonly used. These methods help researchers and organizations understand the underlying motivations, behaviors, and experiences of participants, providing rich, detailed insights that can guide decision-making.