PESTEL Analysis Technique

PESTEL Analysis Technique: PESTEL analysis is a strategic tool used to analyze the macro-environmental factors that can impact an organization or industry. The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By examining these factors, businesses can better understand external influences that may affect their operations, strategy, and decision-making. PESTEL analysis helps organizations stay ahead of trends, mitigate risks, and identify opportunities for growth and innovation.