Digital Transformation Strategy Framework

A digital transformation framework is the blueprint for how an organisation moves through a period of significant change because of the current evolving business conditions.

The Digital Transformation Target Model. Less of a framework and more of a description of the transformation journey from silos of function (marketing, sales, delivery, operations, customer service, R&D/innovation) to the three main experiences that must result from a successful digital transformation.

The starting point for any digital transformation project is with strategy and with strategy. We have to use the 7 Principles of Digital Transformation Framework, developed by Ionology. It is academically peerreviewed and taught in many leading universities.