To put it generally, digital strategy is a plan of action designed to achieve business goals via the implementation of digital initiatives. Digital strategy is not about a whole new way of viewing business. Technology has changed, but the nature of business is much the same as it always was.
The Adaptable Digital Transformation Framework. This originally came from my exploration of the organizational culture issues and longterm journey with digital transformation. It’s also one of my oldest and most seasoned frameworks.
How to apply a 4step digital marketing framework to your business. This digital marketing strategy resource is broken down into two parts: Traditional advertising methods still work today, but are no longer as effective and costefficient today as they were. TV has been overwhelmed by online video streaming sites such as Youtube.