Corporate Branding

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. It is different from product and service branding because the scope of a corporate brand is typically much broader. Corporate branding helps connect an organization to multiple stakeholders and impacts many aspects of companies, such as corporate identity, sponsorships, and brand extensions.

A successful corporate branding represents the company’s mission, values, and objectives. It helps to have a distinctive, compatible look and feel across every medium. Corporate branding is often best when it stirs rather than shakes consumer emotions.

For more information about corporate branding, you can refer to this [source](^1^).

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