4 Quadrants of Time Matrix: The 4 quadrants of the time matrix, often attributed to Stephen Covey, are used to help individuals prioritize tasks based on urgency and importance. The four quadrants are: 1) urgent and important tasks (crises and problems), 2) not urgent but important tasks (planning and personal growth), 3) urgent but not important tasks (interruptions and distractions), and 4) not urgent and not important tasks (time-wasters). The model encourages focusing on quadrant two to achieve long-term success and balance.