Media convergence refers to the phenomenon of interconnection of information and communication technologies, computer networks, and media content . It is a direct consequence of the digitization of media content and the popularization of the internet . The convergence of media technologies has led to the emergence of new forms of media, such as social media, which have transformed the way people communicate and interact with each other . Media convergence has also resulted in the integration of different media platforms through digitization and computer networking . This has led to a significant shift in the way media is produced, distributed, and consumed . The process of media convergence has been driven by technological advancements that have enabled the integration of different media technologies . Media convergence has had a profound impact on society, culture, and politics, and it is likely to continue to shape the future of media .