Qualitative Data Analysis: Qualitative data analysis refers to the process of analyzing non-numerical data, such as text, audio, or video, to identify patterns, themes, and insights. This type of analysis is often used in social sciences, market research, and qualitative studies to understand the underlying meanings, opinions, and behaviors of participants. Techniques like coding, thematic analysis, and content analysis are commonly employed to interpret qualitative data, providing a deeper understanding of complex human experiences.