Marketing Plan – Marketing Plan Template – Marketing Plan Sample – Marketing Plan is a document outlining company’s plans and course of action regarding advertising and product promotion. The plan usually addresses each of the components of the 4Ps of marketing, specifying what the place, promotion, price for a given product will be.
Below is a sample marketing plan template that identifies different channels for a real estate company advertising including internet marketing, direct mail, open houses (i.e. physical advertising) and other channels. Marketing plans also include specifics on how each of the channels will help promote the product.