Zara Business Model Canvas

Zara Business Model Canvas

Zara Business Model Canvas: Zara’s business model canvas focuses on delivering fashion-forward products to the market with rapid turnarounds, a key element in its success. The canvas includes customer segments like fast-fashion enthusiasts, value-conscious shoppers, and style-driven individuals. Zara’s value proposition is its ability to provide trendy, high-quality apparel at affordable prices, while its revenue streams come from both in-store and online sales. The company leverages an efficient supply chain and limited advertising, relying instead on in-store experiences and word of mouth to drive sales.