Brand consistency is the practice of delivering messages and content that aligns with the brand values, identity, and guidelines. It involves maintaining communication and positioning in line with the brand elements and presenting the brand logo, colors, and tone in a similar way across various channels and mediums. Brand consistency helps the brand to be easily recognizable and memorable for the customers .
To achieve brand consistency, a company needs to have a clear understanding of who they are, what they do, and how they help. Consistency in branding helps to build trust among customers and fosters customer loyalty .