Brand Framework For Associates and Pro

Brand Strategy Framework. This presentation includes an overarching framework for building brand strength over time, and further defines important brand concepts and their various components. The following branding concepts are included: Brand image, brand identity, value proposition, brand positioning and brand architecture.

A framework is not a brand playbook, which contains detailed instructions and examples of how to use the brand in a variety of situations. Nor is it a visual style book, which details the use of logos and colors. If you examine brand failures, you can trace the problem back to one of two reasons.

Brand associations help the buyers to recall your brand on account of its unique properties. it also differentiates you from the competitors and provides a reason for the customers to purchase the product. Brand associations also help to create positive and impactful feelings towards your brand or a product.