Branding is the process of creating a unique identity for a product, service, or company that differentiates it from its competitors . It is the experience that your target audience gets when they come in contact with your brand, product, or service . A brand identity is the expression of how you want your business to be perceived . It can be developed through a combination of means, such as your name, your logo, your marketing communications, and your trademarks . A brand image is how your company is viewed by the public . It may or may not be consistent with your chosen brand identity . You can usually identify this by paying attention to customer feedback, surveys, or focus groups . When your brand identity is inconsistent with your brand image, it may be time for a rebrand .
If you’re interested in learning more about branding, you can check out this [guide](https://www.spellbrand.com/branding-101-a-newbies-guide-to-branding) that discusses the basics of branding and how you can leverage this powerful tool to build up your business .