The Five Rules of Digital Strategy. 1 1. Assess the Strategic Impact of Digital. Good digital strategy starts with a rich understanding of the competitive environment and how it’s likely … 2 2. Set Your Digital Ambition High. 3 3. Place Big Bets. 4 4. Build New Strategic Muscles. 5 5. Manage Transformation Actively.
How to apply a 4step digital marketing framework to your business. This digital marketing strategy resource is broken down into two parts: Traditional advertising methods still work today, but are no longer as effective and costefficient today as they were. TV has been overwhelmed by online video streaming sites such as Youtube.
The foundational layer of digital strategy is your basic business model. A business’s use of digital can’t be examined in a separate petri dish; it’s integrated into the organic whole of how a company runs, as well as what they aspire to be. Building upwards from the basic business model, we look at: