Quantitative and Qualitative Data Analysis Methods

Quantitative and Qualitative Data Analysis Methods

Quantitative and Qualitative Data Analysis Methods: Quantitative data analysis involves the use of numerical data to identify patterns, relationships, and trends, typically using statistical methods. Qualitative data analysis, on the other hand, deals with non-numerical data, such as text or audio, and aims to interpret themes, opinions, or experiences. Both methods complement each other, with quantitative analysis providing breadth and qualitative analysis offering depth.