The Elements of TopDown and BottomUp Strategic Management. With a topdown strategic approach, the executive team of the business establishes plans and goals, and then communicates that strategy to middle managers, who then become tasked with executing that strategy through rankandfile employees.
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As a result, they can offer practical solutions that are often effective. Bottomup strategic management can also build morale in the workplace because it empowers workers to develop solutions to problems and to introduce initiatives based on their expertise.