Customer Experience Management

Customer Experience Management: Customer experience management (CXM) is the practice of designing and managing every interaction a customer has with a brand to ensure positive, consistent, and meaningful experiences. It involves understanding customer needs, mapping the customer journey, collecting feedback, View more Customer Experience Management

Customer Experience Comparison Across 5 Major Canadian Banks: Credit Cards

The comparison was performed in the retail branches between the hours of 12 pm and 2 pm on a weekday (See note 1 below). This was done to examine the banking experience free of additional customer volume interruption and possible View more Customer Experience Comparison Across 5 Major Canadian Banks: Credit Cards