Here are 7 steps to develop a social media content strategy: 1 Define your audience. 2 Audit your content. 3 Define your themes and topics. 4 Map out your hashtags. 5 Create the story and the content mix. 6 Set publication frequencies and goals. 7 Build your social media content calendar.
Step 1. Set social media marketing goals that align to business objectives. Set S.M.A.R.T. goals. The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment (ROI). Each of your goals should be: Specific. Measurable.
Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.