Psychographic Segmentation

Psychographic Segmentation: Psychographic segmentation is a marketing strategy that divides consumers based on their lifestyles, values, interests, opinions, and psychological attributes. Unlike demographic segmentation, which focuses on characteristics like age and income, psychographic segmentation aims to understand why people make purchasing decisions. By analyzing factors like personality, motivations, and attitudes, businesses can tailor their marketing messages and offerings to better resonate with specific customer segments, leading to more personalized and effective marketing strategies.