Branding is an essential aspect of any business, and it can help your company reach new heights of success when built properly . Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands .
Branding is about defining who you are as a company. Its your mission, your values, and what makes you special and unique. Its your key brand elements, like your logo, your website, and your brand style guidelines . An effective brand strategy gives you a major edge in increasingly competitive markets . Your brand is derived from who you are, who you want to be and who people perceive you to be .
If you are looking to build a successful brand from scratch, here are some branding guidelines and strategies for new entrepreneurs at the beginning of their journeys :
– Define your brand: Start by defining your brand’s mission statement and values.
– Research your target audience: Identify your target audience and research their needs and preferences.
– Develop a unique selling proposition (USP): Determine what sets your product or service apart from the competition.
– Create a visual identity: Develop a logo, color scheme, typography, and other visual elements that represent your brand.
– Establish a brand voice: Determine how you want to communicate with your audience.
– Build a brand message: Develop messaging that communicates your USP and resonates with your target audience.
– Create a brand style guide: Establish guidelines for how to use your visual identity and messaging across all channels.