Customer Segmentation in SaaS

Customer Segmentation in SaaS: Customer segmentation in SaaS (Software as a Service) involves categorizing users based on factors such as usage behavior, business size, industry, and customer needs. This segmentation helps SaaS providers understand different customer groups, tailor marketing efforts, personalize customer support, and optimize product offerings. By targeting specific segments, SaaS businesses can enhance user satisfaction, increase retention rates, and drive higher revenue.