Customer Journey Mapping Clarified

Customer Journey Mapping Clarified: Customer journey mapping is a strategic approach to understanding and visualizing the path that customers take when interacting with a brand. It involves identifying key touchpoints, emotions, pain points, and motivations across different stages such as awareness, consideration, purchase, and post-purchase. By clarifying the customer journey, businesses can improve customer experiences, identify opportunities for improvement, and deliver personalized services that align with customer expectations.