Brand elements are the unique aspects of your brand that create a cohesive, recognizable image for your business and extend into everything you create. They help you develop a brand identity and stand out from your competitors. The following are some examples of brand elements:
1. Brand Name: The words you use to identify your company and what you offer to the public, distinguishing you from your competitors.
2. Logo: A visual representation of your brand that is vital to your branding as it is one of the most recognizable aspects of your brand.
3. Graphics and Images: These elements encompass all of the other brand elements that make your business unique.
Other brand elements include color schemes, typography, slogans, brand voice, brand values, brand experience, and brand promise.