Here is a brand strategy document template that you can use to create a comprehensive brand strategy document . The template includes the following sections:
– Brand purpose: This section outlines the reason for your brand’s existence and its core values.
– Brand positioning: This section defines your brand’s unique selling proposition and how it differentiates from competitors.
– Target audience: This section identifies your brand’s ideal customer and their needs.
– Brand messaging: This section outlines the tone, voice, and personality of your brand.
– Brand identity: This section defines the visual elements of your brand, such as logo, color palette, typography, etc.
– Marketing channels: This section outlines the channels through which your brand will communicate with its target audience.
– Marketing goals: This section defines the goals and objectives of your brand’s marketing efforts.
– Marketing tactics: This section outlines the specific tactics that your brand will use to achieve its marketing goals.
You can also find over 20 brand strategy templates in a variety of styles and file formats, all of which are fully customizable and free to download . These templates include a brand strategy plan template, a strategy brainstorming worksheet, a brand communications template, and a brand strategy presentation template, as well as many templates for defining your brand and creating strategic plans .