A Marketing Assessment Model is an integral part of the marketing process as it helps determine whether or not goals are being met. Assessments should be used to affect decisions about goals, staffing, budgets, systems, processes, and advancement, among other things .
The marketing process refers to the series of steps that assist businesses in planning, analyzing, implementing, and adjusting their marketing strategy. The first step of the marketing process is determining the organization’s current state and its goals. Clarifying the mission and vision statements enables a company to identify and analyze its fundamental purpose and intentions. Then, the management team creates strategic objectives to determine the desired future direction of the business ?.
If you are interested in conducting a market opportunity analysis, you can follow these steps :
1. Identify potential opportunities.
2. Understand the customer.
3. Research competitors.
4. Consider external factors.
5. Be aware of internal forces.